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Witchery unveils new look in Melbourne amid rebranding efforts.

The store will feature a modern, minimalist aesthetic with a focus on sustainability and ethical sourcing. The new store will be a significant investment for the company, with a total investment of $10 million. This investment reflects the company’s commitment to its long-term growth and expansion plans. The store’s design will be inspired by the iconic Australian landscape, incorporating elements of the natural world, such as stone, wood, and greenery.

This statement highlights the importance of the store’s unique aesthetic and its connection to the natural world. It emphasizes the presence of handcrafted elements, suggesting a focus on quality, artistry, and personal touch. Let’s delve deeper into the store’s offerings and the role of its founder in shaping its identity.

**A. Personalized Style, Comfort, and Connection**
**B.

This is a unique selling point that sets us apart from the competition. In-house stylists can provide personalized recommendations, offer styling advice, and help customers find the perfect outfit for any occasion. The new store design is inspired by the concept of a “living room” and aims to create a welcoming and comfortable atmosphere. The store layout is designed to encourage customer interaction and exploration.

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